Cheshire Cars is committed to protecting the privacy and security of our customers’ personal information. This privacy policy outlines how we collect, use, disclose, and protect the information collected through our website (cheshirecar.co.uk) and our taxi services.

Information We Collect:

• Personal Information: When you book a ride or create an account on our website, we may collect personal information such as your name, email address, phone number, and payment details.
• Usage Information: We may collect information about your interactions with our website, including your IP address, browser type, pages visited, and referring website.

How We Use Your Information:

• Providing Services: We use the information collected to provide and personalize our taxi services, including processing bookings, communicating with you about your rides, and responding to inquiries.
• Improving Services: We may use aggregated data to analyze trends, monitor the effectiveness of our website, and improve the quality of our services.
• Marketing: With your consent, we may use your contact information to send promotional offers, newsletters, and other marketing communications.

Information Sharing and Disclosure:

• We may share your personal information with third-party service providers who assist us in delivering our services, such as payment processors and IT service providers.
• We may disclose your information if required by law or to protect our rights, property, or safety, or the rights, property, or safety of others.

Data Security:

• We take appropriate measures to protect the security of your personal information, including encryption, access controls, and regular security assessments.
• However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your data.

Your Rights:

• You have the right to access, correct, or delete your personal information stored in our systems. You may also request that we restrict the processing of your data or object to its processing.
• If you wish to exercise any of these rights or have any questions about our privacy practices, please contact us using the information provided below.

Changes to this Privacy Policy:

• We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any significant changes by posting the updated policy on our website.